BFA Thesis: Intend-Receive
About:
A design-thesis experiment that explores the ambiguous nature of Mac Miller’s lyrical and cultural expression(s). This experiment was the result of a year-long sustained research project for the final year of my BFA at Whitecliffe College of Arts & Design.
Song:
Mac Miller – Kool Aid and Frozen Pizza.
Accolades:
This project was sent to Benjy Grinberg, owner and director of Rostrum Records upon its completion.
Grade:
Final grade: B+
Statement:
The objective of my research practice during the final year of my BFA was to differentiate the meaning of lyrics intended by a singer/songwriter, and the meaning that is understood by the audience. This was evidenced through a linguistic analysis of the artist’s contemporary lyrics and the subjective responses to those lyrics visually explored through typography, abstract-shape and form.
Design Question:
How can an in depth study of contemporary lyrics as language, and the subjective responses to those lyrics be expressed visually through shape, form and typography?
Publication 1:
The Meaning Intended
Publication 2:
The Meaning That’s Understood
Publication 3:
Supporting Research Folio
Intend-Receive
Publication 1: The Meaning Intended
Publication 2: The Meaning That’s Understood
Publication 3: Supporting Research Folio
Supporting Posters
