— BFA-trained, Figma-loving Kiwi with a thing for standout creative and an eye on where design meets AI 🤖

Russell Neill is a senior creative with deep expertise in brand and campaign art direction, having led high-impact retail and fashion campaigns for some of Australia’s leading names in retail and tech.

With nearly fifteen years of agency and in-house experience, he’s built a reputation for shaping bold creative, directing teams, launching digital products and delivering impactful design that balances brand expression with commercial results.

VIEW MY NEW SUPER RETAIL GROUP CASE STUDY

VIEW MY NEW SUPER RETAIL GROUP CASE STUDY •

Case Studies

Kmart Black Friday 2025

⚹ New project coming soon

Kmart Christmas Gifting 2025

⚹ New project coming soon

Jay Jays

Meet our Denim Campaign

Johnny Bigg

Creative Direction & Assorted Seasonal Campaigns

Lilybod

Creative Direction & Assorted Seasonal Campaigns

Brooklyn MGMT

Brand Identity & Launch Campaign

Editorials Archive

Assorted Published Editorials

Ben Russell Hair

Strategy, Brand Identity & Launch Campaign

Jay Jays - Through the Seasons

Brand & Campaign Strategy, Creative Direction, Assorted Campaigns

Blazer Clothing

Brand Identity, Creative Direction & Launch Campaign

Orocéo Castro

Strategy, Creative Direction & Campaign

Lincoln Indicators

Brand Identity & Launch Campaign

Cover-More Travel Insurance

Re-designed eDM Templates, Animations & Digital Banners

Campaign Archive

Assorted Projects & Campaigns

Personal Experience Summary

Personal Summary:

Russell works with passionate retail, B2B, and DTC brands across Australia and New Zealand, helping them grow and engage their audiences, communities, products and revenue through strategic cross-channel creative and design initiatives.

Current Booking:

● Digital Art Director – Kmart Australia | June 2025-current

Experience Summary:

● Nine years in Creative & Advertising agency roles.

● Six years in exclusive in-house roles.

Previous Bookings:

● SNR Designer - Crown Resorts | Five months

● Lead Digital Designer - Super Retail Group | Six months

● Digital Design Lead - Target Australia | Eighteen Months

● Design Studio Lead - Employment Hero | Four Months

● SNR Creative – Clemenger DDBO, Portas, BRUNCH, Bunch agencies | Five Months

Clients & Industry Partners

How I can help your business

  • — Campaign Strategy, Design & Art Direction

    — Brand Strategy

    — Brand & Campaign Tone of Voice

    — Brand Identity & Positioning

    — Creative & Design Direction

    — Digital Design

    — Dynamic eDM Design

    — Digital Personalisation Design

    — Digital Design Systems

    — Customer Journey and UX Design

    — Creative Copywriting

    — Photo & Motion Production

    — eCommerce Content

    — Retouching & Post Production

    — Social & Advertising Campaigns

    — Print & Editorial

    — Project Management

    — Leadership of Creative Teams

    — Project + In-house Creative Consulting

    — Squarespace Websites

  • For all enquiries:

    russellneillnz@gmail.com

  • — Fashion Editorials

    — Haute Punch Magazine

    — Huf Magazine

    — Elegant Magazine

    — Sell Magazine

Want to work together?