— BFA-trained, Figma-loving Kiwi with a thing for standout creative and an eye on where design meets AI 🤖

Russell Neill is a senior creative with deep expertise in brand and campaign art direction, having led high-impact retail and fashion campaigns for some of Australia’s leading names in retail and tech.

With fifteen years of agency and in-house experience, he’s built a reputation for shaping bold creative, directing teams, launching digital products and delivering impactful design that balances brand expression with commercial results.

CAREER SUMMARY
CONTACT ME

Booking update: I will be back at Target in a CX Design contract from June 2026

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Booking update: I will be back at Target in a CX Design contract from June 2026 •

Case Studies

Kmart Winter Living 2026

⚹ New project coming soon

Kmart Black Friday 2025

⚹ New project coming soon

Kmart Christmas Gifting 2025

⚹ New project coming soon

Clothing store display featuring mannequins dressed in denim outfits, large promotional poster with models wearing denim, and the message "Meet Our Denim" in blue text.

Jay Jays

Meet our Denim Campaign

→ VIEW CASE STUDY

Johnny Bigg

Creative Direction & Assorted Seasonal Campaigns

→ VIEW CASE STUDY
A woman with long hair in athletic wear standing against rocky terrain with wind blowing her hair.

Lilybod

Creative Direction & Assorted Seasonal Campaigns

→ VIEW CASE STUDY

Brooklyn MGMT

Brand Identity & Launch Campaign

→ VIEW CASE STUDY
Black and white portrait of a woman with wet hair, wearing large circular earrings and a sequin top, holding her hand up towards the camera, partially covering her face.

Editorials Archive

Assorted Published Editorials

→ VIEW ARCHIVE

Ben Russell Hair

Strategy, Brand Identity & Launch Campaign

→ VIEW CASE STUDY

Jay Jays - Through the Seasons

Brand & Campaign Strategy, Creative Direction, Assorted Campaigns

→ VIEW CASE STUDY

Blazer Clothing

Brand Identity, Creative Direction & Launch Campaign

→ VIEW CASE STUDY

Orocéo Castro

Strategy, Creative Direction & Campaign

→ VIEW CASE STUDY

Lincoln Indicators

Brand Identity & Launch Campaign

→ VIEW CASE STUDY

Cover-More Travel Insurance

Re-designed eDM Templates, Animations & Digital Banners

→ VIEW CASE STUDY

Campaign Archive

Assorted Projects & Campaigns

→ VIEW ARCHIVE
→ VIEW ALL CASE STUDIES

Career Summary

Profile:

Russell works with passionate retail, B2B, and DTC brands across Australia and New Zealand, helping them grow and engage their audiences, communities, products and revenue through strategic cross-channel creative and design initiatives, including campaign art direction that brings brand stories to life across digital and physical touchpoints.

Currently:

● CX Design – Target Australia | June 2026-current

Background:

Equal parts agency and in-house: nine years across creative and advertising agencies, six years in exclusive, dedicated brand-side contract roles.

Contract Histroy:

● Digital Art Director – Kmart Australia | 11months — 2025-2026

● SNR Designer - Crown Resorts | 6months — 2025

● Lead Digital Designer - Super Retail Group | 6months — 2024

● Digital Design Lead - Target Australia | 18months — 2022-2024

● Design Studio Lead - Employment Hero | 5months — 2022

● SNR Creative – Clemenger DDBO, Portas, BRUNCH, Bunch agencies | 5months — 2022

Get in touch

Clients & Industry Partners

Employment_Hero.png
Blazer.png
JJs.png
Brooklyn_MGMT.png
Champion_Logo.png
Clemenger.png
DB.png
Forty_Winks.png
Target.png
BRH.png
Gazman.png
Holden.png
HS.png
Bunch.png
JB.png
JLF.png
Just_Jeans_Logo.png
JW.png
Become.png
Kilogram.png
AJF_Logo.png
LI.png
Lilybod.png
LQ.png
MJB.png
Dairy Farmers.png
MOR.png
My_Eco_Logo.png
Myer.png
Officeworks.png
OOMF.png
Portas.png
Sussan.png
The_Reactor.png
VC.png
Vera_Wang_Logo.png
Visual_Thing.png
Westfield_STHLND.png
Onepass.png
Movember.png
Brunch_Agency.png
ACH.png
The Kitchen2.png
Rebel.png
SCA.png
BCF.png
SRG.png
Cover-More.png
Crown.png
Stainless Clotheslines.png
Kmart.png

How I can help your business

  • — Campaign Strategy, Design & Art Direction

    — Brand Strategy

    — Brand & Campaign Tone of Voice

    — Brand Identity & Positioning

    — Creative & Design Direction

    — Digital Design

    — Dynamic eDM Design

    — Digital Personalisation Design

    — Digital Design Systems

    — Customer Journey and UX Design

    — Creative Copywriting

    — Photo & Motion Production

    — eCommerce Content

    — Retouching & Post Production

    — Social & Advertising Campaigns

    — Print & Editorial

    — Project Management

    — Leadership of Creative Teams

    — Project + In-house Creative Consulting

    — Squarespace Websites

  • For all enquiries:

    russellneillnz@gmail.com

  • — Fashion Editorials

    — Haute Punch Magazine

    — Huf Magazine

    — Elegant Magazine

    — Sell Magazine

Want to work together?

CONTACT ME