Commercial Case Studies
Brooklyn MGMT
Brand strategy, brand identity, positioning, art direction, design, production and relaunch campaign for one of Melbourne’s most trusted talent agencies.
● Role: Creative Lead
● Agency: The Reactor
Ben Russell Hair
Brand identity, art direction, digital design and launch campaign for global hairdressing icon, Ben Russell, and his award winning salon in Illminster, UK.
● Role: Creative Lead
● Type: FREELANCE
Jay Jays - Meet Our Denim
Campaign strategy, creative direction, design and production for Jay Jays’ 2020 Meet Our Denim Campaign.
● Role: Creative Lead
● Agency: The Reactor
Blazer Clothing
Strategy, brand identity, creative direction, design and assorted campaigns for an iconic Melbourne-based Men’s fashion retailer.
● Role: Creative Lead
● Agency: The Reactor
Lilybod
Concept, creative direction, production and post-production for various seasonal and eCommerce campaigns for women’s activewear brand, Lilybod.
● Role: Creative Lead
● Agency: The Reactor
Lincoln Indicators
Brand identity, positioning, rebrand, art direction, design, production and launch campaign for one of Australia’s most successful investment funds.
● Role: Creative Lead
● Agency: The Reactor
Johnny Bigg
Brand identity, art direction, and assorted campaigns for Jonnny Bigg, Australia’s most successful fashion retailer for plus-sized men.
● Role: Creative Lead
● Agency: The Reactor
Editorials & Publishing
Concept, creative direction, production and post-production for exclusively published fashion editorials, from 2016–2020.
● Role: Creative Lead
Orocéo Castro
Concept, creative direction, design, production for Orocéo Castro’s 2017 S/S campaign and look-book.
● Role: Creative Lead
● Type: Project
Jay Jays - Through The Seasons
Brand and campaign strategy, creative direction, design and production for ninety-six campaigns over four years for one of Australia’s most prominent youth fashion retailers.
● Role: Creative Lead
● Agency: The Reactor
Cannings Butchers
Brand positioning, creative direction, design, production and assorted campaigns for Melbourne’s most trusted Ethical Butcher.
● Role: Creative Lead
● Agency: The Reactor
Lake Mountain Alpine Resort
Brand positioning, creative direction, design, production and assorted campaigns for Melbourne’s closest alpine resort.
● Role: Creative Lead
● Agency: The Reactor
Target Australia
⚹ New Project
Digital Design Lead for the strategic personalisation of digital communications for an estimated 5.3 million Target customers across Australia.
● Role: Digital Design Lead
● TEAM: Growth Personalisation & CRM Lifecycle
● Type: Contract
Retro Refinishes Melbourne
⚹ Project Coming Soon
Brand identity, creative direction and digital design for Melbourne’s premier Mid Century Modern furniture refinisher.
● Role: Creative Lead
● Type: FREELANCE
Campaign Archive
Assorted creative highlights from various projects and campaigns over the years for some of Australia’s most well-known brands.
● Role: Creative Lead
● Type: Assorted
Assorted Lifestyle Art Direction
Concept, creative direction, production of assorted lifestyle campaigns for Australian retailers; Holden and Officeworks.
● Role: Creative Lead
● Agency: AJF Partnership
Super Retail Group
⚹ Project Coming Soon
Delivering tailored product recommendations and offers to individual customers at scale, for Super Retail Group.
● Role: LEAD Digital DesignER
● TEAM: Personalisation
● Type: Contract
Cover-More Travel Insurance
⚹ New PROJECT
Design and production of assorted digital assets for Cover-More’s 2024 brand refresh.
● Role: Design Lead
● Agency: ExactPath
● Type: FREELANCE
BFA Thesis
⚹ Whitecliffe College of Arts & Design
A design-thesis experiment that explores the ambiguous nature of Mac Miller’s lyrical and cultural expressions.
● Role: Creative Lead