Blazer Clothing
Client: Blazer Clothing
Campaign: Life. Styles.
Location: Australia
Agency: The Reactor Agency
Creative platform: Life. Styles. Assorted seasonal campaigns.
Role: Creative Lead
Deliverables: Strategy, brand identity, art direction, design, printed, digital and social collateral, social ads, stills, motion, video, production.
Blazer is a men’s apparel brand that changed owners in 2019 and came to The Reactor team looking for a refresh. With an experienced internal marketing team, they weren’t looking for ongoing agency support, but rather, needed strategic creative direction to inform their future marketing activity.
The Reactor worked with their team to develop a new brand strategy, creative look & feel, content, style guide, tone of voice and ongoing approach to seasonal campaigns. Their team has now taken this strategic and creative direction as a foundation to create new and exciting solutions internally.
Note: Blazer closed down in 2022.
