Johnny Bigg
Client: Johnny Bigg
Campaign: Winter XL’d + This is where you fit
Location: Australia
Agency: The Reactor Agency
Creative platform: This is where you fit
Role: Creative Lead
Deliverables: Strategy, campaign identity, art direction, design, printed, digital and social collateral, stills, motion, video, production, OOH.
Johnny Bigg, the Australian fashion brand catering to plus-sized men, came to The Reactor Agency to further elevate their brand. With a strategic brand-shift project and associated launch + seasonal campaign(s) led by Russell Neill, The Reactor team created a premium look and feel that positions plus-sized men at the forefront of the fashion industry. With Johnny Bigg's latest styles, plus-sized men need no longer feel like an afterthought in the Australian fashion scene.
