Lake Mountain Alpine Resort
Client: Lake Mountain Alpine Resort
Campaign: Little Mountain. Big Day.
Location: Australia, VIC.
Agency: The Reactor Agency
Role: Creative Lead, Photographer
Deliverables: Brand strategy, campaign identity, art direction, design, printed, digital and social collateral, social ads, stills, motion, video, production.
The Lake Mountain management board came to The Reactor looking for a new brand that represented everything their resort has to offer - in Winter and Summer.
Driven by large, impactful typography, engaging human-centric photography and distinct seasonal colour palettes, the new Lake Mountain positioning and brand identity spoke effortlessly to the wide range of group and family adventures that are available on the mountain all year-round. Combined with a highly dynamic positioning line, complimented by simple structured visual layouts and a new website, all-convey a practical and inviting brand that highlights adventure and expression.
Motion and stills by Russell Neill and Aydin Bozkurt.
