Cannings Butchers
Client: Cannings Butchers
Campaign: Meat Done Well
Location: Melbourne
Agency: The Reactor Agency
Role: Creative Lead
Deliverables: Strategy, campaign identity, art direction, design, printed, digital and social collateral, social ads, stills.
Cannings Free Range Butchers asked The Reactor to help them develop a brand that expresses their values while capturing people’s attention. The new campaign direction was centered around the strategic creative platform; Meat done well. Their updated brand and launch campaign was rolled out through all of their printed and digital collateral.
Note: Cannings have since gone through a re-brand.
