Jay Jays - Through the Seasons

Jay Jays was one of The Reactor's biggest and most active clients. Being one of the largest fast–fashion retailers in Australasia, Jay Jays are shooting a campaign every two weeks, totalling twenty-four campaigns a year. Russell was specifically hired as the SNR Art Director on the account to lead the brand and campaign creative from 2017. The team at The Reactor presented three concepts per campaign over a four-year period that would be rolled out across 260+ stores, as well as digitally online and social media.