Lincoln Indicators

Russell and the team at The Reactor Agency helped Australian industry mutual fund, Lincoln Indicators, create a new brand that conveys themes of trust and growth through a simple and timeless customised logo mark, accompanying logo variations and sub-brand logos.

With the brand centred around a modern typographic approach and a considered geometric framework, the design system guides and informs layouts and hierarchy that encourages the brand identity to flex in ways where information is always ‘key across both printed and digital platforms. Lincoln Indicator’s existing brand colours were expanded to convey new product offerings, which are tied together through simple and engaging motion graphics and informative video components.